Personalization: finding the needle in the haystack
With so many products, the challenge for Staples.ca is to help those millions of visitors
"find the needle in the haystack" and surface products that they are most likely seeking
or are more likely to purchase. The team added Algolia Personalization to find the
"sweet spot": balancing exploration with items the shopper had previously shown
interest in. Personalization combined with AI helps to automate this discovery process,
freeing up engineering time to work on more strategic initiatives, saving the company
time and money. Says Jeff "the thing that I love about Algolia tools in general,
especially around Synonyms and the Dynamic Re-ranking, is that they really help me
find the things that are problematic, and in many cases, just take care of them for us."
The results mirror the elation the team had for the products:
● 65% of their issues are now automatically solved through building synonyms
● Double digit increase in conversion rate using AI and the Dynamic
Re-Ranking.
7
Staples Canada
"It's really hard to figure out what is and isn't performing well when you've got
millions of people coming to the site doing multiple searches each. I love Algolia AI
tools because I don't need a team of people to constantly tweak search."
Jeff Serota, Senior Director of Product Management @ Staples Canada
