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The research indicates that 4 in 5
(79%) respondents have little or no
personalization or recommendation
functionality on their commerce site;
and only 26% noted that they use AI to
optimize search results relevance.
Conversely, those companies actively
using personalization and AI-driven
relevance are enjoying a significant
return on their investment in search
technology.
For example, Gymshark, the
fastest-growing fitness fashion brand
in the UK, generates upwards of £2M in
incremental sales/year using AI
powered relevance; and, Decathlon
increased their conversion rate by 50%
using personalization.
Retailers embracing
AI & Personalization
make big gains
Figure 5: What personalization (or recommendation functionality) exists on your
e-commerce site?
Base: All respondents (900)
Basic search capabilities
