20
There is clear evidence from the
survey that a high quality search
function drives success.
It can be seen that – on average –
conversion rates double when
search is used, a clear testimony to
the value of search.
Search doubles
conversions
Figure 10: What is your approximate conversion rate via your e-commerce platform when
using search and without using search?
Base: All respondents (900)
"Businesses also recognize the
ability of search to help respond to
their ultra-competitive sector."
