The retail industry and digital commerce has evolved
rapidly since the COVID-19 outbreak – more so than
any time over the previous decade. And yet, online
conversions rates have remained relatively flat. What
have we overlooked?
According to CommerceNext's 2021 report, ease of
access to the product catalog is the most important
user experience element shoppers will consider in
their online shopping journey, yet 46% of digital
commerce practitioners declare their company has
under invested in digital commerce search.
Last year, digital commerce saw 10
years of growth in only 3 months
Introduction
Digital commerce search technologies have evolved
dramatically during those 10 years, and what were
once considered futuristic capabilities are now easily
accessible to retailers of all sizes.
Those who have taken advantage of these
innovations and adequately invested in search are
enjoying real return on investment with higher
conversion rates from their shoppers using search.
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