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Figure 15: By approximately how much will your company's investment in search function
change in the next 12 months compared to the previous 12 months?
Base: All respondents (900)
On a positive note, retailers
recognize the need for investment in
search.
More than a third (35%) will increase
their investment in the next 12
months, with an average increase of
10.5%.
How much are
retailers investing or
planning to invest in
search
