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Figure 16: How much, if at all, did Covid-19 impact your decision to advance your search
function?
Base: All respondents (900)
The retail sector responded
positively to the COVID-19
pandemic, with businesses
generally recognizing the role that
e-commerce was to play. In fact,
4 in 5 (81%) advanced their search
functionality during the pandemic
as more and more people made
their purchases online.
Looking ahead at the next 12
months, further increases to
investment levels are expected, with
44% of businesses saying they will
increase search spend, at an
average of 8.9%, highlighting how
important improved search
functions are to the market.
How much are
retailers investing or
planning to invest in
search
