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Figure 12: To what extent are you satisfied or dissatisfied by the revenue which you directly
achieve via search?
Base: All respondents (900)
Despite increasing investments in
Search, 3 in 10 (31%) of businesses
are not satisfied with the revenue
they are achieving from their
current Search – strongly indicating
the need for improvement.
Clearly current solutions are not yet
"fit for purpose" and retailers are
losing potential revenues through a
poor user experience.
And yet... retailers
aren't happy with
their current search
