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Figure 13: What are the reasons for the intended increase in investment levels?
Base: Respondents experiencing an increase (392)
Retailers recognize a wide range of
benefits from their Search. These
are reflected in the different factors
driving the intent to invest more; it's
no surprise that the biggest driver is
to help shoppers find products
quickly (62%).
Retailers also recognize that the
ability to compete more effectively
is one of the top reasons (55%) for
investing in Search.
How much are
retailers investing or
planning to invest in
search
