Investing in a team is as
important as investing in
technology
The higher the business's conversion rates (with or without search), the greater the number of
employees and functions involved with the search. That's because search is never a "set it and
forget it" function. Retailers, and especially Merchandisers, must constantly iterate on the
marketing rules, as well as the front end, customer experience, to serve the optimal offerings
and adapt quickly to changing market conditions.
