Preparing for tomorrow
Retailers planning to invest in digital commerce search need to keep an eye on key
trends that will impact the requirements of those technologies over the next few
years. It is essential that they can quickly implement an experience that meets or
surpasses increasingly sophisticated customer expectations – coupled with the
ability to quickly iterate and adapt the experience to market conditions.
Moreover, they cannot wait for shoppers to come to them, they have to seek out
their shoppers and meet them where they are. All while keeping in lockstep with the
mounting regulatory environment and growing pressure on personal data.
