With increased visibility and positive impact on key metrics, the Staples Canada team
further expanded their use of Algolia with the adoption of advanced features such as
Rules, Personalization and AI.
Expanding functionality and adopting
advanced features
Rules: when basic relevance is not enough
Staples.ca sells many different but related types of products on their site (e.g., laptops
and laptop bags, chairs and chair mats) where basic text search would not alone be
able to provide an outstanding user experience. The team utilized Algolia Rules to fix
this. The search query "Paper" is a good example: customers are looking for printer
paper when they search for "Paper" — yet, before Rules were implemented, such a
query would return "paper towels", likely leading to a missed purchase.
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Staples Canada
