18
Retailers acknowledge just how
integral Search is to their business,
stating the high levels of
importance it has on various
touchpoints, from customer service
and website experience to product
availability and personalization.
However, at the same time, they
have failed to develop truly
hard-hitting search functionality
that can drive additional revenue
and enhance the user experience.
With search regarded as so
important, it begs the question –
why have retailers failed to invest
more in Search?
Search's value is
expected across
various areas
Figure 9: How important is search function to each of the following areas?
Base: All respondents (900)
