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With the impact of search seen
across many different areas of
e-commerce, businesses recognize
that when measuring search
success, it is important to look at a
variety of these areas.
Customer satisfaction is the most
obvious and 51% of businesses track
this in detail, followed by conversion
rate (44%), and shopping cart
abandonment (39%).
Figure 8: How do you measure the success of your search function?
Base: All respondents (900)
Search's value is
expected across
various areas
