Issue link: https://mbozikis.ufcontent.com/i/1418663
7 A great search & discovery experience can make or break a shopper's experience. If the shopper finds the item they are searching for quickly, or discovers relevant, new ideas based on recommendations, or even receives interesting promotions and offers, they will most likely enjoy the experience. Shoppers embrace positive experiences and are more likely to make a purchase. Conversely, if the shopper finds it difficult to locate the item they want, they are less likely to purchase and are more likely to bounce from the site to a different vendor. There are many elements that comprise good search – from handling simple search queries to offering a personalized one-on-one experience, at scale. Current state of digital commerce search Introduction Before we take a closer look at the current capabilities of retailers' search and discovery capabilities in this survey, respondents were asked to assess their overall experiences. Only 1 in 8 (13%) respondents claim they can offer their shoppers an advanced search experience, which means this small percentage of retailers hold a significant edge over their competitors. On the other hand, the remaining 7 in 8 (87%) respondents, who possess basic or intermediate search experience, have a higher propensity to lose shoppers through churn, poor engagement, and consequently missed revenue opportunities. Put simply, this is the opportunity cost of under-investing in search. 7