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State of Search Report 2021

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8 Figure 2: Which statement best describes your company's search technology/search experience? Base: All respondents (900) Basic Search is used solely as a transaction for users to find exactly what they are looking for. User interface is search box/bar only. Intermediate Search enables users not only to find what they are looking for, but to discover items via browsing, navigation and advanced faceting capabilities Advanced In addition to all of the above, search predicts users' needs with personalization and recommendations. Your business team is able to merchandize, use analytics, and A/B test relevance strategies. User interface may include voice or visual search

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