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Businesses recognize a wide range
of benefits of search, these are
reflected in the different driving
factors of search investment, with
enabling customers to find products
quickly (62%) being the biggest
driving factor.
Businesses also recognize the ability
of search to help respond to their
ultra-competitive sector, with 55%
saying this was a key motivating
factor for their investment.
Search's value is
expected across
various areas
Figure 7: What are the reasons for the intended increase in investment levels?
Base: Respondents experiencing an increase (392)
