9
Google, Amazon, Netflix and others
have all embraced and offer their
customers powerful search
capabilities. Importantly, they have
set the bar high and shoppers now
expect a similar experience when
they visit all digital stores, across
any device.
And yet, only about half of
respondents are offering their
shoppers the basic textual
relevance features such as
'as‐you‐type' results, 'typo
tolerance', 'synonyms' and 'dynamic
re-ranking' — each of which are
table stakes for modern search.
Half of retailers are
stuck in 2010
Figure 3: Does your search and discovery experience include any of the following 'advanced'
features'?
Base: All respondents (900)
Basic search capabilities
Provide relevant results even
when users make spelling
mistakes, use plurals or
synonyms
Provide to users
"as-you-type" results
(updating search results
at every keystroke)
Search all your content sources
such as product catalog, content,
blogs, resources, documentation
or e-commerce SKUs
Merchandize search results
(e.g., promote products with
the highest margin, or most
popular articles)
Personalize search
results based on user
preferences and
behavior
Leverage Al to learn from
users behaviors and
automatically
suggest relevance
improvements
