10
According to Forrester Research ("Must have E-Commerce
features – Roadmap: The Retail E-Commerce Playbook"),
43% of shoppers on retail websites go directly to the search
bar. This makes the search bar a prime spot for retailers to
execute their merchandising strategy, promote their latest
offers, or optimize for selling products with higher margins.
Yet only 38% of retailers have the ability to merchandise
and optimise outcomes using search.
Additionally, customer demand can change rapidly and
often – consider for a moment the surge for specific
products, like masks and hand cleaners, in the first weeks of
the COVID-19 pandemic. Retailers need to respond quickly,
change the behavior of their search engines, and adjust
the results they return to adapt to those demands.
Concerning for many retailers, 2 in 5 (40%) respondents
noted that they are not prepared to respond to new surges
in customer demand.
43% of shoppers on retail
websites go directly to the
search bar
Searchandising and how 40% of
Retailers are unprepared for surges
in demand
Basic search capabilities
